Ethelyn Goh Li Mei (MAS Rep No. GLM300006445)
Approval Code: 1573/07Dec23
Disclaimer: https://www.prudential.com.sg/fc-info
Representing Prudential Assurance Company Singapore
About
Hola I’m Ethelyn!
I’m thrilled to have you here! Let’s face it—while money might not be the key to happiness, it’s definitely an essential tool for navigating life’s ups and downs. Whether it’s covering everyday expenses, planning that dream vacation, or simply managing life’s unexpected twists, having a solid financial plan can make a world of difference.
I took a bold leap into the world of financial consulting when I was just 22. At that age, I felt a bit like a financial rookie, unsure if I was ready to manage my own finances, let alone guide others. But being naturally competitive and a bit of a go-getter, I decided to dive in headfirst and master the craft of creating personalized financial journeys for my valued clients.
Since then, I’ve been on a continuous learning adventure, always seeking new knowledge and insights to enhance my skills. I genuinely believe that we’re all lifelong students, and there’s always something new to discover at every stage of life. I’m excited to keep learning and growing alongside you!
One quote that I hold dear is from Jane Marczewski: “You can’t wait until life isn’t hard anymore before you decide to be happy.” It’s a powerful reminder that no matter where you are in your life’s journey, it’s never too late to start making positive changes and striving for happiness.
So, let’s transform that “one day” into “day one”! Whether you’re looking to fine-tune your financial plans or just starting out, I’m here to help you navigate the path ahead with enthusiasm and expertise. Let’s chat and make great things happen together!
Awards & Accreditation
- Prudential Quality Club Elite (2024)
- Prudential Quality Club (2024)
- Prudential FasTrack (2024)
- Brenda Tan Org. Top Rookie Financial Consultant (ARP) (2023)
- Brenda Tan Org. Top Rookie Financial Consultant (PC$) (2023)
- Associate Financial Consultant (IFPAS)
- Diploma (Business Application)
- Institute of Banking & Finance (Level 1)
HOW I MET MY FINANCIAL CONSULTANT - Volume 1
I believe that Financial Planning is about understanding your own needs and working towards your goals in life. My goal is to share the basic understandings of Financial Planning such that you can make better financial decisions.
I wrote this with the idea of sharing the general concepts; the world is every changing, if you have these concepts with you, you will know how to adapt accordingly. I hope after reading this book, you will learn something!
CLICK ME TO COLLECT →
Services

Net Worth Analysis

Retirement Planning

Cashflow Analysis

Insurance analysis

Legacy Planning

financial ratios
Testimonials

Andre Wong
-
I met Ethelyn at a roadshow and what made her stand out from other agents was the genuine conversation we had towards life, work and studies.
Our meeting ended up gearing more towards Ethelyn sharing her knowledge and less selling. Very different from my prior experience which was geared towards selling a financial product.
What I had benefited most from the meeting was a better understanding of the gap with all my financial policies that I have under me.
Would encourage anyone to have a meeting with her based on her knowledge and experience.

Laura Ng
-
I’ve met Ethelyn at Kovan roadshow! She really did a great job in explaining me the concepts! I enjoyed the the session with her. Furthermore, she was very patient with all the questions I have and that she was relatable and understanding! She doesn’t the push products or force sell which is very rare nowadays, moreover, it can be felt that her aim is just to educate peers! With that, thank you Ethelyn !!

Chee Soon SOng
-
Ethelyn is a very meticulous person, she ensures that my coverage is complete together with my medical. In addition, she helped me do some pf investments in Dec and gained 8% in one month! I am very glad that she is my consultant and i completely trust her. She is not only a consultant to me, but we became good friends.
I will recommend anyone who needs a meticulous consultant to look her up.

Mynt Leong
-
I’ve met Ethelyn through zoom and a mini pyschology game, she also did concept sharing with me. Most importantly, there was no hard selling or any product pushing during the whole session! Highly recommended if you want to know more about what you are paying for and want to invest in rather than someone selling me products or plans which I don’t even know if I want it at the later part.
Really appreciate Ethelyn for her sharing with me today! I love the overall positive energy that she has!

ZY
-
Met Ethelyn, she has always been a friendly and approachable person. When she approached me, she promised no products selling on first session and only educating concept. I’ve benefited from the session.
So in the second session when I showed interest, she showed me many different options for me to take a look which made me feel comfortable because i wasn’t forced into any products and she was neutral, informative about the pros and cons of each products.
I started investing with her end of Dec and grew 15% from my portfolio. I would recommend anyone who is seeking an honest and neutral consultant to look for Ethelyn.

Stella goh
-
Ethelyn is very professional and patience with me. She answered my countless questions and showed me different options to achieve my goals – leaving a growing inheritance for my daughter.
I started investing with her in Aug 2020. Since then, despite the economic difficulties bought on by
COVID 19, my portfolio have grown by an impressive 17%.
I would strongly recommend anyone (especially if you are a new investor), seeking for a professional and patience consultant to look for Ethelyn.

Tan Ding Ming
-
When I first talked to Ethelyn, she patiently explained the policies that I got from other insurers, she gave her honest views which was very neutral. Her first session has totally no products involved, she educated me with concepts on how to maximise my money. She doesn’t push sales, instead she gave me different options that I can consider and explained detailedly. She reassured me when I had my concerns.
Overall I feel that she is professional and I will recommend her to anyone who needs an honest consultant.

Joshua GOh
-
Met Ethelyn last week for her to share more abt financial planning and investments, she was not only enthusiastic to share more about concept planning with me, but also rly friendly and approacable. She even conducted a profiling and genie test for me to help me understand myself btr.
To my surprise the profiling test was 90% accurate and its a rly interesting and unique experience for me. All in all, i am rly thankful for her time and help, and i am gaining confident to trust her.

Jonathan heng
-
I recently met one of the financial consultants from the team, Ms Ethelyn Goh. She was very knowledgeable and professional when explaining to me about proper financing and investment plans.
One thing that stood out was the profiling test, which made it interesting as compared to other sharing form other consultants. She was also patient when it came to listening and clearing my doubts.
I would highly recommend her to my friends as the knowledge I gained through her sharing benefited me greatly.
Thank you for the wonderful experience!

Jason Tan
-
Although Ms Ethelyn Goh was heavily engaged between work and studies concurrently, she still strived to make time to meet me at my convenience to talk about insurance and investment plans, which shows alot on her professionalism and good time management. She proved to be very knowledgeable and seasoned when explaining to me about the different types of life insurance plans, proper financing and investment plans.
One of which that amazes me the most was the profiling test that she did with me, it was very unique and very different from what other Financial Consultants I encountered have done. She was also extremely patient and confident in clearing all my doubts and skeptical questions (which I have alot). Hence, I would highly recommend her to everyone who wishes to step into financing and investments as well as insurance and saving plans if you wish to get insured and protected as the knowledge I learnt through her sharings benefited and enlightened me greatly. Thank you for your time and the enthralling experience!

Ong Lay Oon
-
Met Ethelyn and was greeted with a friendly and presentable person. Started off with a personality psychological test which was amazingly accurate. Went on into educating me on basics of investment which was very interesting as I got no knowledge on that. She did not hard sell or push any plans schemes or products at all thus is a very different approach from many other Consultants.

Nicholas
-
The sharing session with Ethelyn Goh make me realised how much more I can make my money grow and how I can make them grow safely at my comfortable range and risk acceptance leave via cube personality test and evaluation of my status.
Confidence level to park my money with them: 5/5.

Syed Ali
-
Professional staff i met Ethelyn on zoom and i was very interested in the session and she explained many things on investing and how saving works. I learn the difference on unittrust and efs, it was very educational as it helps me to make a better decision as a young one planning to increase my savings and future plans. I will totally recommend Ethelyn to my friends she was able to explain things to be well and also advise me on what i can do and also expect to see. Totally a very competent person who is very friendly and nice.

Dineru Premasinghe
-
Met Ethelyn through a friend and found her extremely engaging and well-versed in the subject matter.
She started off by conducting a simple profiling test on me which turned out to be surprisingly accurate.
Subsequently she proceeded to share more about the investment concept with me. Despite my lack of prior knowledge, I found her delivery style very comprehensive and well backed up with evidence.
Ethelyn has also sparked an interest in me for future investment!

Raihan Kazan
-
Amazing vibe with Ethelyn. She shared the different methods of investments and how it’s actually not what I used to think about. She had to liaise with my busy schedule which shows how much she’s into changing our perspectives in investing. Overall the meet up is actually different but I had a great time.

Harris Iskandar
-
Just met Ethelyn through my friend. She is very friendly and outgoing person. She did a personality test on me and boy have to say that it is super accurate that it is legitimately scary. She then taught me on the basics of investments. As a person with zero background knowledge in business/investments, i find it very fascinating that i felt motivated to try out with investment one day.